Sarah Mossey

Always Growing.

My Recent Work.

My Skills.

“Styles come and go. Good design is a language, not a style.” 
 — Massimo Vignelli

  • Systems Design

    Systems Design

    Enterprise Annual Benefits Open Enrollment System for the University of Rochester

    Audience: University of Rochester Faculty and Staff
    Timeframe: Fall 2025
    My role: Graphic Design, Project Management, Relationship Management

    As lead designer and project manager, I partnered directly with Human Resources to develop the University’s expansive Open Enrollment communications system. This annual initiative involves more than 25 coordinated print and digital pieces and requires rapid turnaround, cross-unit approvals, and alignment with numerous internal and external stakeholders. Cascading a single creative concept (the Image Campaign) across the entire system simplified the complexity of the essential information and reinforced the University’s brand.

    I guided both the design and functional strategy, ensuring consistency across an expansive multi-channel system.

  • Information Design

    Information Design

    Easy-Edit Enterprise Flyer for the University of Rochester

    Audience: Government Relations and Stakeholders
    Timeframe: May 2025
    My role: Graphic Design in Powerpoint

    At no other time has it been more important to clearly communicate the value of research institutions like the University of Rochester. Aligning with assets and visual themes from the University’s enterprise Image Campaign, this handout is functional and informative, but still elegant.

    I adapt to meet people in their chosen program on their preferred platform, which is often a crucial skill when engaging with non-communications colleagues across the enterprise. Often these types of high level “roadshow” publications require updating on the fly, which can only be provided in universal programs like Microsoft Powerpoint and practical design choices like margins and white backgrounds.

    I bake these practical considerations into the design from the very beginning.

  • Leadership Communications

    Leadership Communications

    Illustrated Presidential End-Of-Semester Email Messages

    Audience: Office of the President
    Timeframe: Winterbreak 2021-2023
    My role: Illustration and Design

    This set of illustrated e-cards was created for the Office of the President to send to internal audiences to celebrate the end of the fall semester in 2021, 2022, and 2023. I created the artwork in Procreate for consideration of the President. It’s always tricky balancing the expectations of both a student audience and the administrative stakeholders, but the result is a series that feels both fun and presidential, and that is a reflection of the University’s spirit and warmth.

    I’m especially drawn to projects that allow me the opportunity bring a more personal, creative touch to institutional communications.