Sarah Mossey

Always Growing.

My Recent Work.

My Skills.

“Styles come and go. Good design is a language, not a style.” 
 — Massimo Vignelli

  • Systems Design

    Systems Design

    Enterprise Annual Benefits Open Enrollment System for the University of Rochester

    Audience: University of Rochester Faculty and Staff
    Timeframe: Fall 2025
    My role: Graphic Design, Project Management, Relationship Management

    As lead designer and project manager, I partnered directly with Human Resources to develop the University’s expansive Open Enrollment communications system. This annual initiative involves more than 25 coordinated print and digital pieces and requires rapid turnaround, cross-unit approvals, and alignment with numerous internal and external stakeholders. Cascading a single creative concept (the Image Campaign) across the entire system simplified the complexity of the essential information and reinforced the University’s brand.

    I guided both the design and functional strategy, ensuring consistency across an expansive multi-channel system.

  • Audience Engagement

    Audience Engagement

    Direct Mail Cards and Enclosure for an Enrollment Marketing Campaign at the University of Rochester

    Audience: Newly-Admitted students
    Timeframe: Spring 2025
    My role: Graphic design and project management

    I designed this concept for a first-of-its-kind direct mail packet, including a folio and card set, sent to more than 1,200 admitted students. This represents one tactic in an anti-melt campaign aimed to deepen engagement and improve enrollment yield. Although another concept was ultimately chosen for the campaign, this project demonstrates my ability to focus on audience. Compact yet content-rich, the design delivered essential information while showcasing the University’s personality: fun, quirky, and intelligent—just like Rochester students.

    This set of cards also highlights my ability to use typography as a design tool. I embrace the challenge of working with limited graphic elements and text-heavy content.

  • Community First

    Community First

    Promotional Materials for the Annual University of Rochester United Way Campaign

    Audience: Faculty, staff, providers, and patients across the University system
    Timeframe: Spring 2021
    My role: Project Management, Graphic Design, and Creative Direction

    I served as the United Way departmental coordinator for University Marketing and Communications from 2015 to 2024. Each year I also supported the promotion of the University’s enterprise-level annual spring campaign by creating promotional assets used by other coordinators across the enterprise. In 2021, deliverables included posters, digital advertisements, and digital screens, all designed to stand out from the University’s traditional brand palette.

    To bring the campaign to life, I drew on my extensive network to recruit a diverse group of spokesmodels representing many facets of the community. The campaign not only captured attention with a bold visual approach but also surpassed its fundraising goal.