Sarah Mossey

Always Growing.

My Recent Work.

My Skills.

“Styles come and go. Good design is a language, not a style.” 
 — Massimo Vignelli

  • Concept Development

    Concept Development

    Print and Digital Ad Concept for the University of Rochester’s NFL Micro-Image Campaign

    Audience: General Population
    Timeframe: Summer 2025
    My role: Concept Development (initial creative draft adopted for the full campaign)

    I developed the core creative concept for a high-stakes, high-visibility advertising campaign, leveraging a striking drone image from the University’s catalog. The concept was carried into the 2025 NFL Yearbooks for both the Buffalo Bills and the New England Patriots, and expanded into geofenced digital display ads and mobile billboards, broadening the University’s visibility across multiple platforms.

    I specialize in making visual connections and uncovering big themes. By blending strategy with creativity, I help spark campaigns that resonate and scale.

  • Systems Design

    Systems Design

    Enterprise Annual Benefits Open Enrollment System for the University of Rochester

    Audience: University of Rochester Faculty and Staff
    Timeframe: Fall 2025
    My role: Graphic Design, Project Management, Relationship Management

    As lead designer and project manager, I partnered directly with Human Resources to develop the University’s expansive Open Enrollment communications system. This annual initiative involves more than 25 coordinated print and digital pieces and requires rapid turnaround, cross-unit approvals, and alignment with numerous internal and external stakeholders. Cascading a single creative concept (the Image Campaign) across the entire system simplified the complexity of the essential information and reinforced the University’s brand.

    I guided both the design and functional strategy, ensuring consistency across an expansive multi-channel system.