Sarah Mossey

Always Growing.

My Recent Work.

My Skills.

“Styles come and go. Good design is a language, not a style.” 
 — Massimo Vignelli

  • Audience Engagement

    Audience Engagement

    Direct Mail Cards and Enclosure for an Enrollment Marketing Campaign at the University of Rochester

    Audience: Newly-Admitted students
    Timeframe: Spring 2025
    My role: Graphic design and project management

    I designed this concept for a first-of-its-kind direct mail packet, including a folio and card set, sent to more than 1,200 admitted students. This represents one tactic in an anti-melt campaign aimed to deepen engagement and improve enrollment yield. Although another concept was ultimately chosen for the campaign, this project demonstrates my ability to focus on audience. Compact yet content-rich, the design delivered essential information while showcasing the University’s personality: fun, quirky, and intelligent—just like Rochester students.

    This set of cards also highlights my ability to use typography as a design tool. I embrace the challenge of working with limited graphic elements and text-heavy content.

  • Leadership Communications

    Leadership Communications

    Illustrated Presidential End-Of-Semester Email Messages

    Audience: Office of the President
    Timeframe: Winterbreak 2021-2023
    My role: Illustration and Design

    This set of illustrated e-cards was created for the Office of the President to send to internal audiences to celebrate the end of the fall semester in 2021, 2022, and 2023. I created the artwork in Procreate for consideration of the President. It’s always tricky balancing the expectations of both a student audience and the administrative stakeholders, but the result is a series that feels both fun and presidential, and that is a reflection of the University’s spirit and warmth.

    I’m especially drawn to projects that allow me the opportunity bring a more personal, creative touch to institutional communications.