Boundless Possibility Digital Screen Campaign · University of Rochester
Audience | Campus Community
Timeframe | Summer 2024
Role | Creative Direction, Graphic Design
I partnered with an in-house writer to develop a series of digital screen messages introducing the University’s Boundless Possibility strategic plan. This work directly supported an enterprise-level initiative shaping the institution’s future.
Together, we created a coordinated set of screens representing every school and unit, ensuring the messaging felt inclusive and relevant. The campaign was published widely across the University’s digital display network, helping build familiarity and shared understanding of the strategic plan.
This project reflects my experience translating high-level strategy into accessible, everyday communication.
