Annual Faculty and Staff Health Benefits System · University of Rochester
Audience | Faculty and Staff
Timeframe | Fall 2025
My role | Graphic Design, Project Management
I partnered directly with Human Resources to develop the University’s expansive Open Enrollment communications system. This annual initiative involves more than 25 coordinated print and digital pieces. The project process requires rapid turnaround, cross-unit approvals, and alignment with numerous internal and external stakeholders. The creative concept is based on the University’s wider image campaign. The reach of this system is wide: for example, the postcards were sent to more than 30,000 people.
I guided both creative direction and functional strategy, ensuring consistency across an expansive multi-channel system.
A sampling of print and digital components of the 2026 Open Enrollment package.
