Print and Digital Ad Concept · University of Rochester Micro-Image Campaign
Audience: General Population
Timeframe: Summer 2025
My role: Concept Development
I developed the core creative concept for a high-stakes, high-visibility advertising campaign, leveraging an existing and striking drone image from the University’s extensive photo catalog. The concept was carried onto the back covers of the 2025 NFL Yearbooks for both the Buffalo Bills and the New England Patriots.
The same creative concept was also used for geofenced digital display ads and mobile billboards, broadening the University’s visibility across multiple platforms.
I specialize in making visual connections and uncovering big themes. By blending strategy with creativity, I help spark campaigns that resonate and scale.
Photo by J. Adam Fenster
