Direct Mail Cards and Enclosure for an Enrollment Marketing Campaign at the University of Rochester
Audience: Newly-Admitted students
Timeframe: Spring 2025
My role: Graphic design and project management
I designed this concept for a first-of-its-kind direct mail packet, including a folio and card set, sent to more than 1,200 admitted students. This represents one tactic in an anti-melt campaign aimed to deepen engagement and improve enrollment yield. Although another concept was ultimately chosen for the campaign, this project demonstrates my ability to focus on audience. Compact yet content-rich, the design delivered essential information while showcasing the University’s personality: fun, quirky, and intelligent—just like Rochester students.
This set of cards also highlights my ability to use typography as a design tool. I embrace the challenge of working with limited graphic elements and text-heavy content.
