Direct Mail for Undergraduate Enrollment · University of Rochester
Audience | Newly-Admitted Students
Timeframe | Spring 2025
My role | Graphic Design, Project Management
I designed this concept for a first-of-its-kind direct mail packet, including a folio and card set, sent to more than 1,200 admitted students. This was just one tactic in an anti-melt campaign aimed to deepen engagement and improve yield. Although another creative concept was ultimately chosen, this project demonstrates my ability to focus on audience first.
Compact yet content-rich, the design delivers essential information while showcasing the University’s personality: fun, quirky, and intelligent—just like Rochester students.
This set of cards also highlights my ability to use typography as a design tool. I embrace the challenge of working with limited graphic elements and text-heavy content.
The full set of six cards and custom folio with letter.
