Promotional Materials for the Annual University of Rochester United Way Campaign
Audience: Faculty, staff, providers, and patients across the University system
Timeframe: Spring 2021
My role: Project Management, Graphic Design, and Creative Direction
I served as the United Way departmental coordinator for University Marketing and Communications from 2015 to 2024. Each year I also supported the promotion of the University’s enterprise-level annual spring campaign by creating promotional assets used by other coordinators across the enterprise. In 2021, deliverables included posters, digital advertisements, and digital screens, all designed to stand out from the University’s traditional brand palette.
To bring the campaign to life, I drew on my extensive network to recruit a diverse group of spokesmodels representing many facets of the community. The campaign not only captured attention with a bold visual approach but also surpassed its fundraising goal.
